Duggar Housing
Project-led storytelling wired into a lead-capture funnel, so every post had a next step for a serious buyer.
Duggar HousingReal estate · Content-to-funnelCASE / 03
Start with the context.
Turn project information into a clear, persuasive journey for people actively evaluating a home.
Social media / Advertising / Lead generationOne connected move at a time.
Strategy, making and amplification stay close enough to keep the work coherent.
01Build project-led stories around place, product and proof.
02Connect paid media to a dedicated enquiry path.
03Use lead quality and campaign performance to refine the funnel.