Tamil Diaspora Day
A 45-post content calendar paired with Meta lead-generation ads, driving delegate and exhibitor enquiries toward a three-day expo.
Tamil Diaspora DayIndustry events · Lead-gen sprintCASE / 04
Start with the context.
Drive delegate and exhibitor leads across regional manufacturing, education, government and student audiences in the run-up to a fixed event date.
Social media / Advertising / Lead generationBenchmarked targets
₹150Target cost per lead
130–135Target leads
2,000–3,300Target new followers
Figures are proposal benchmarks for the event, not yet-realised results.
One connected move at a time.
Strategy, making and amplification stay close enough to keep the work coherent.
01Run a 45-post calendar across Instagram and LinkedIn, mixing announcements with feature stories.
02Pair the calendar with Meta boosting and lead-generation ads focused on Puducherry, surrounding cities and Chennai’s manufacturing base.
03Pace spend against a target cost-per-lead so every rupee maps to a benchmark.